When Stick Figure’s six-year-old song shot up the charts, the band was thrilled. But its viral moment was spurred by unauthorized AI remixes.

Brian Michael Hinds found accidental internet fame through a resemblance to the controversial manosphere figure. He’s still wrestling with what to do with it.

As young men pursue radical methods of “looksmaxxing,” young women are discovering a world of YouTube and TikTok videos that promise glow-ups through ASMR affirmations.