The App Store is designed to make it easy to sell your digital goods and services globally, with support for 43 currencies across 175 storefronts.
From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from reputable financial media (e.g., The Wall Street Journal) or financial companies (e.g., Bloomberg) to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.
As of August 27:
Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:
* Morocco: Value‑added tax (VAT) introduction of 20%


Apple is seeking trademarks for Sneaky Sasquatch merchandise, including clothing, costumes, watches, jewelry, books, trading cards, bags, lunchboxes, bedding, towels, and more. Apple's request was filed on March 25 and is now under examination in the EU. It follows separate U.S. applications in October 2025 covering toys, plush figures, TV series, films, music, fan clubs, and board games.



Join us for a special Apple Event on Wednesday, September 9, at 10 a.m. PT.
Watch on apple.com, Apple TV, or YouTube Live.




Starting later this year, new Sign in with Apple addresses, previously issued on privaterelay.appleid.com, will be issued on private.icloud.com. Existing addresses on privaterelay.appleid.com will continue to work and forward mail to users without interruption.
After further consideration and reviewing community feedback, iCloud+ Hide My Email addresses will remain on icloud.com.
Developers with apps or websites that use Sign in with Apple should ensure that their account systems, email validation logic, and allowlists accept addresses on the new private.icloud.com domain in addition to the existing privaterelay.appleid.com domain.

Apple is making changes to its business terms for apps in the European Union, following close collaboration with the European Commission. The changes reduce complexity by moving every developer that distributes apps in the EU to a single set of business terms.
Under the new business terms, Apple will charge a commission on the sale of digital goods and services. The Core Technology Fee, a per-install fee for developers who achieve extraordinary scale, will be replaced by the Core Technology Commission, a simple 5% commission on digital transactions in apps distributed outside the App Store. The new terms also eliminate the Initial Acquisition Fee and Store Services Fee.
Members of the Apple Developer Program can review and agree to the updated terms today in the Apple Develo

Attachment 14 of the Apple Developer Program License Agreement has been added to specify updated terms for apps in the European Union, including alternative distribution, alternative payments, and business terms. These terms will go into effect on October 1, 2026.
Please review the changes and sign in to your account to accept the updated terms.
Translations of the updated agreement will be available on the Apple Developer website within one month.
