Apple has continued posting short videos featuring its new Little Finder Guy mascot on TikTok
and YouTube Shorts, taking advantage of the popularity of the anthropomorphized Mac Finder icon.
The short videos promote the
MacBook Neo through a series of Mac tips, all of which include Little Finder Guy in cute poses. A video about journaling features the character with a book and a pen, while another about the Passwords app has Little Finder Guy with a magnifying glass.
25/03/2026 18:49
From female fruit being fart-shamed or even sexually assaulted, there’s a misogynistic undercurrent to the fruit slop microdramas, even as they appear to be cultivating genuine fans.

Wired
23/03/2026 11:00
Between pickup artists and juvenile pranksters, the wearable device is becoming associated with pests of all kinds.

Wired